SARAH SORDELLI

This project is self initiated. This is a concept for an energy company. The logo itself is based on solar panelling and is the symbol of energy. The client mainly wanted a logo but I added in a stationary /branding set for the purpose of selling the brand to the client and to demonstrate the graphics in context.

I manipulated the type to give the idea of panels. It’s more of a modern type which could be used in future years. The main focus / hierarchy was on the type within this logo. The choice of colours represent renewable energy hence the warm colours that I used. The idea of the on button came from the G in energy and I thought that would be really effective within the type itself other than the symbol beside it.

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